Every now and then, something amazing happens that reminds us why we do what we do — and this is one of those moments.

We’re beyond excited (and honestly, a little speechless) that Durango Harley-Davidson has been named one of just five dealerships in the entire country to receive the Harley-Davidson Platinum Award. It’s a huge honor, and it means even more because it reflects something we’ve always known: we’ve got the best community around.

So how do we say thank you? By throwing a party, of course.

The Platinum Party is ON — and You’re Invited

This weekend, we’re hosting our Platinum Party, and trust us, it’s going to be one to remember. We’re pulling out all the stops — food, fun, live entertainment — all to celebrate this milestone with the people who made it possible.

But this isn’t just about the win. It’s also about giving back.

We’re teaming up with The Salvation Army to support the amazing work they do in our community. Because at the end of the day, we believe that celebrating our success should also mean spreading the love to those who need it most.

What’s Happening This Weekend?

Here’s just a taste of what you can expect:

  • A good old-fashioned crawfish boil — spicy, messy, and totally worth it.

  • Tons of fun for the kids — activities to keep them entertained while you enjoy the scene.

  • Fire performers — yep, we’re turning up the heat.

  • Local vendors and bike games — shop, play, and ride with your fellow enthusiasts.

Whether you’ve been riding with us for years or you’re just dropping by to see what the hype is about, we’d love for you to come hang out. This celebration is for everyone.

Why This Matters

This Platinum Award isn’t just a shiny trophy on a shelf. It’s a reflection of every customer who’s walked through our doors, every local partner we’ve worked with, and every ride we’ve shared on these beautiful mountain roads.

It’s a reminder that when we say “community,” we mean it.

So this weekend, come celebrate with us. Eat some crawfish, watch the fire spin, let the kids run wild, and take a moment to soak in the joy of being part of something bigger.

We’ll see you at the Platinum Party — and from the bottom of our hearts, thank you.