Living by Our T.I.P.S. — The Core of Who We Are at Durango Harley-Davidson®

At Durango Harley-Davidson, we believe that great dealerships aren’t defined by how many motorcycles they sell — but by the values they live by every single day.

For us, it all comes down to four simple but powerful words: Teamwork. Integrity. Passion. Service.

Together, they form our guiding philosophy — what we call T.I.P.S. These principles drive every decision we make, every interaction we have, and every experience we create for the riders who walk through our doors.

T – Teamwork

At the heart of Durango Harley-Davidson is a family — not just our staff, but our riders, customers, and community.

Teamwork means showing up for one another. It means helping a fellow rider get back on the road, backing up a coworker on a busy Saturday, and celebrating each other’s wins.

Whether it’s Service, Sales, Parts, or MotorClothes — every department works together with one shared goal: making sure every rider who visits us leaves with a smile and a story worth sharing.

Because when we work together, everyone rides farther.

I – Integrity

Integrity is doing the right thing — even when no one’s watching.

It’s being honest in every deal, transparent in every conversation, and fair in every service we provide. At Durango Harley-Davidson, trust isn’t just earned once — it’s earned every day, with every handshake, every repair, every sale, and every promise kept.

We believe our reputation is built not just on what we sell, but on how we do business — with honesty, respect, and accountability.

P – Passion

If you’ve ever been in our showroom, you can feel it — that unmistakable spark that comes from people who love what they do.

Passion is what fuels every test ride, every event, every new model launch, and every late night getting a customer’s bike ready for a road trip. We’re not just selling motorcycles — we’re sharing a lifestyle, a culture, and a community that we truly believe in.

At Durango Harley-Davidson, passion means putting our heart into everything we do, from the smallest detail to the biggest ride of the year.

S – Service

Service is more than fixing motorcycles — it’s how we take care of people.

It’s greeting you by name when you walk in. It’s taking time to listen to what your bike needs — and what you need. It’s making sure every visit feels personal, professional, and purposeful.

We don’t settle for “good enough.” We go the extra mile — because when you ride Harley-Davidson, you deserve nothing less.

Our Commitment to the Ride

The T.I.P.S. philosophy isn’t just a slogan on the wall — it’s the standard we hold ourselves to. It’s how we train, how we lead, and how we serve.

From our leadership team to our newest team member, every person at Durango Harley-Davidson lives these values daily. They’re what make us proud to be part of this incredible community — and what drives us to keep improving, learning, and growing together.

Ride With Purpose. Ride With Family. Ride With T.I.P.S.

Because at Durango Harley-Davidson, it’s not just about the bikes — it’s about the people behind them, the roads ahead, and the values that keep us rolling strong.