The Legacy of Harley-Davidson: A Ride Through History

At Durango Harley-Davidson, we’re proud to be part of a story that began more than a century ago. Harley-Davidson isn’t just a motorcycle brand—it’s a symbol of freedom, adventure, and the open road. Let’s take a ride back in time to see how it all began and how Harley-Davidson became the legendary name it is today.

The Early Days

In 1903, William S. Harley and brothers Arthur and Walter Davidson built their first motorcycle in a small shed in Milwaukee, Wisconsin. What started as a backyard project soon became a dream: to create a machine that gave riders speed, power, and independence.

By 1904, Harley-Davidson motorcycles were hitting racetracks, quickly proving themselves in competition. Just one year later, in 1905, the company produced its first three motorcycles for public sale.

Growth Through Grit

As demand grew, so did the company. By 1907, Harley-Davidson was officially incorporated, and production reached 150 motorcycles. In the following years, Harley-Davidson established itself as a leader in performance and durability. Riders knew they could count on their Harleys to take them anywhere the road—or lack of road—led.

During World War I, Harley-Davidson supplied over 20,000 motorcycles to the U.S. military, proving their toughness on some of the world’s harshest terrain. This marked the beginning of Harley’s strong connection with American service members—a bond that continues today.

The Post-War Boom

After World War II, Harley-Davidson became synonymous with freedom. Returning soldiers brought home their love for the bikes they had ridden overseas, fueling the rise of motorcycle culture in the U.S. The 1950s and 1960s cemented Harley-Davidson as not just a brand, but a lifestyle.

Innovation and Icon Status

From the introduction of the V-Twin engine to the iconic Electra Glide and the rebellious spirit of the Sportster, Harley-Davidson continued to innovate while holding true to its roots. Harley’s unmistakable sound, feel, and look made it a global symbol of independence.

Harley-Davidson Today

Today, Harley-Davidson continues to build on its heritage while looking to the future. From classic cruisers to cutting-edge models like the LiveWire electric motorcycle, Harley keeps pushing the boundaries of what’s possible—without ever losing sight of the soul of the ride.

At Durango Harley-Davidson, we’re proud to carry on this legacy and share it with our community. Whether you’re swinging a leg over your very first Harley or adding another bike to your collection, you’re joining more than a century of history, passion, and freedom.